Consumer social responsibility

Consumer Social Responsibility – The True Corporate Social Responsibility

Corporate Social Responsibility (CSR) has attracted global attention in an increasingly integrated world economy. Proponents of CSR believe that the corporation is obligated to promote social progress due to its dependence on society. CSR opponents argue that these demands are unwarranted and that the corporation’s sole obligation is to maximize shareholder wealth within legal and social norms....

Consumer Social Responsibility Pigors Rockenbach

Impact of Consumer Social Responsibility and Brand Social Responsibility Image on Brand Loyalty

The present paper focus on ITC notebook and try to understand consumer social responsibility for  cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand loyalty in long run. An experimental design with 693 participants was used. The results shows that consumers like cause related marketing campaigns and ready to do extra ef...

impact of consumer social responsibility and brand social responsibility image on brand loyalty

the present paper focus on itc notebook and try to understand consumer social responsibility for  cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand loyalty in long run. an experimental design with 693 participants was used. the results shows that consumers like cause related marketing campaigns and ready to do extra ef...

Fictitious consumer responsibility? Quantifying social desirability bias in corporate social responsibility surveys

Corporate social responsibility (CSR) surveys repeatedly indicate significant consumer interest in products and services of businesses that follow virtuous business practices. Yet the existence of a causal relationship between company responsibility and its financial performance is a contested area, and clear evidence that CSR would create a competitive advantage is missing. As ethical evaluati...